As part of its push to grow visitor numbers from Scotland this year, Tourism Ireland – together with four tourism enterprises from the island of Ireland – attended the recent Royal Highland Show in Edinburgh.
The Royal Highland Show is one of Britain’s largest agricultural events, attracting more than 170,000 visitors – or potential holidaymakers for Ireland – over four days, providing an excellent platform to showcase the superb tourism experience on offer here for Scottish holidaymakers.
Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “Events like the Royal Highland Show provide us with a wonderful platform to spread the word about the many great experiences that Scottish holidaymakers can enjoy around Ireland.
“Great Britain is the largest market for tourism to the island of Ireland and 2015 has got off to a positive start, with CSO figures showing growth of +10% for February to April from Great Britain, an additional 72,200 visitors compared with the same three-month period last year. Tourism Ireland is undertaking an extensive programme of promotions in Britain throughout 2015, to ensure that this growth continues.”
Trish Gill, Hamlet Court Hotel (right), and Linda Duncan, Tourism Ireland, at the Royal Highland Show in Edinburgh, Scotland.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2014, we welcomed an estimated 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion.
- Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.