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03 Jun 2015

Lights, camera, action – 385,000 Americans to tune in to Irelands Ancient East

Some 385,000 Americans will tune in to a series of five travel features all about Ireland later this year, on the popular TV show Out of Ireland, which airs on the Public Broadcasting Service (PBS – the public TV network) across the US.

Tourism Ireland is sponsoring the series of travel features and invited the crew from Out of Ireland to come and film our newest visitor experience, Ireland’s Ancient East, taking in counties Meath, Kildare, Wicklow and Wexford. Their itinerary was designed by Fáilte Ireland.

Out of Ireland is a weekly news, culture and entertainment programme, which airs on more than 30 member stations of the PBS network. It is aimed primarily at Irish-Americans or those with an affinity for Ireland. Filming is taking place this week at places like the Brú na Bóinne Visitor Centre, the Battle of the Boyne Visitor Centre, the Hill of Tara, Slane Castle, the National Stud, Newbridge Silverware Visitor Centre, Powerscourt Gardens and Glendalough. The show’s presenter, Patricia O’Reilly, also interviewed golfer Shane Lowry in the Millrace Hotel in Bunclody.

Alison Metcalfe, Tourism Ireland’s head of North America, said: “We are delighted that Out of Ireland agreed to film in Meath and Ireland, showcasing Ireland’s Ancient East and some of great experiences American holidaymakers can enjoy in this part of Ireland. Lifestyle programmes such as this are an excellent way for Tourism Ireland to get positive exposure for Ireland in the United States. The footage filmed here will be seen by about 385,000 viewers – or potential holidaymakers for Ireland – encouraging them to put Ireland on their vacation ‘wish-list’ for 2015.”

  Clare Tuffy, Brú na Bóinne Visitor Centre (left), being interviewed by Patricia O’Neill (second left) for the Out of Ireland TV show; also pictured are Andrew O’Neill (sound) and Robin Sanders (camera).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.

 

Previous Press Release

02 Jun 2015

4+ million Austrians to read about the North West