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05 Jun 2015

Ireland provides backdrop for top Canadian men’s magazine

400,000+ Canadians to see stunning images of the island of Ireland

More than 400,000 Canadians will see stunning images of the island of Ireland later this year in Sharp magazine – a popular men’s lifestyle magazine in Canada, covering topics like travel, food and entertainment.

Invited to Ireland by Tourism Ireland in Toronto in conjunction with Fáilte Ireland, the magazine crew undertook three different photo-shoots during their time here. The resulting three, eight-page fashion stories will appear in different autumn and winter editions of the popular magazine later this year (which has about than 420,000 readers). One story will feature Co Wicklow and Kilruddery House and Gardens; a second eight-page spread will highlight the Giant’s Causeway; and the third story will be all about Dublin.

Sharp will also showcase Ireland in the magazine’s travel pages, with separate articles on Dublin, golf and Irish whiskey and craft beer.

In 2014, almost 8,000 print, online and broadcast articles and stories delivered positive messages about the island of Ireland to potential visitors around the world. Tourism Ireland estimates that this exposure was worth more than €300 million. Dana Welch, Tourism Ireland’s manager for Canada, said: “We are delighted that Sharp magazine chose Ireland as the location for not just one, but three, fashion shoots. With about 420,000 readers, it’s a wonderful opportunity to showcase the island of Ireland to a wide audience of prospective holidaymakers.”

Speaking about the importance of the Canadian market for tourism to the island of Ireland, Dana Welch continued: “2014 was the best year ever for Irish tourism from Canada – with visitor numbers increasing by +30% over 2013. And the outlook for 2015 is positive, particularly given that the number of airline seats from Canada is set to increase by +22% in the peak summer months. Our message for Canadian holidaymakers is that the island of Ireland has never been so convenient or more affordable to get to.”

  The crew from Sharp magazine in Kilruddery House, Co Wicklow. Pictured are (l-r) Ciara Allen, make-up artist; Joanne Jin, editor; Emma Appleton, model; Matthew Biehl, fashion editor; Evan Kaminsky, art director; Luke Longsdale, stylist; Jan Cavalli, model; Erika Long, photographer’s assistant; and Peter Ash Lee, photographer.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world. In 2014, attracted about 14.25 million visitors.