Targeting business travellers from the US
Ten decision-makers from leading American business tourism companies have been taking part in a fact-finding visit of Ireland, as guests of Tourism Ireland, Fáilte Ireland and Dublin-based destination management company, Event Partners.
The group includes senior representatives of companies involved in the MICE (meetings, incentives, conferences and events) industry, who are responsible for organising international conferences, meetings and large-scale incentive events around the world for their clients. They are here to discover more about the world-class facilities and accommodation on offer in Kerry and Ireland, as well as the great experiences business delegates can enjoy here on the sidelines of their conference or meeting.
The influential group enjoyed a Cliffs of Moher cruise and a visit to Bunratty; they also travelled to Killarney, where they did a tour of the Gap of Dunloe, which included a trip by jaunting car from Kate Kearney’s Cottage to Lord Brandon’s Cottage and a boat trip across the lake to Ross Castle. Then it was on to Dublin, where they visited the Guinness Storehouse, the Abbey Tavern and Luttrellstown Castle.
Alison Metcalfe, Tourism Ireland’s head of North America, said: “We are delighted that so many of these American business tourism buyers have taken the time to visit Ireland, to experience for themselves some of the superb facilities on offer here. Seeing is believing – so fact-finding visits like this are an invaluable part of our overall promotional programme to build awareness of the island of Ireland, and our world-class business tourism offering, among the business tourism sector in the United States.”
Business tourism is the most lucrative type of tourism, with visitors travelling here for business purposes spending significantly more than the average tourist. Tourism Ireland’s programme of activity to highlight the island of Ireland in North America this year as a premier destination for business travellers includes familiarisation visits for decision-makers working in the MICE sector, networking events, direct marketing, as well as business tourism promotions like IMEX America in October.
Gerry Browne (standing, centre) welcomes American business tourism buyers to the Europe Hotel & Resort; also pictured are Marie McKown, Tourism Ireland (sitting, second left); Lisa Lundberg (standing, fifth right) and Aideen Morrin (standing, second left), both Event Partners DMC.
Notes To Editors
- Meet in Ireland is the official MICE (meetings, incentives, conferences and events) brand for the island of Ireland, which comprises three tourism authorities, Fáilte Ireland, Tourism Ireland and Tourism Northern Ireland – have a busy programme of promotions in place to build awareness of the island of Ireland as a world-class destination for association conferences and incentive groups for 2015 and beyond.
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2014, we welcomed an estimated 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.