MICE promotion targets business travellers from Great Britain
As part of its push to grow corporate meetings and association conferences from Great Britain, Tourism Ireland, Fáilte Ireland and Tourism NI organised a B2B workshop and networking event in Manchester this week – attended by 21 tourism enterprises from around the island of Ireland.
At the event, the tourism companies from Ireland met and did business with senior decision-makers of companies involved in the MICE (meetings, incentives, conferences and events) industry, based in and around Manchester and the North of England.
Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “This business tourism event provided another valuable platform to showcase and sell the island of Ireland and to build awareness of our world-class business and conference facilities. The superb meetings, incentive and transport infrastructure on offer, coupled with our distinctive cultural experience, means the island of Ireland is a very attractive destination for the business tourism market in Britain. Business tourism is the most lucrative form of tourism, offering significant economic benefits, and we have an extensive programme of promotions under way this year to highlight the island of Ireland as a premier business tourism destination.”
Corporate meetings and association conferences are the focus of Tourism Ireland’s business tourism promotions in Britain in 2015. Presentations, workshops and networking events, as well as familiarisation visits for influential corporate meetings and incentive buyers are the mainstay of the activity, providing effective platforms for industry partners from the island of Ireland to ‘close the sale’. Monthly e-newsletters are reaching about 2,000 MICE contacts; and Tourism Ireland has sponsored some key business tourism events under the ‘Meet in Ireland’ brand.
Beth Greenan, Galgorm Resort & Spa; David Boyce, Tourism Ireland; Robyn Church, The Convention Centre Dublin; and Caitríona Lavery, Hastings Hotels, at the ‘Meet in Ireland’ event in Manchester.
Notes To Editors
- Meet in Ireland is the official MICE (meetings, incentives, conferences and events) brand for the island of Ireland, which comprises three tourism authorities, Fáilte Ireland, Tourism Ireland and Tourism Northern Ireland, who work in partnership to promote the island of Ireland as a leading conference and meeting destination.
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2014, we welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.