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05 Jun 2015

Ireland ‘goes Dutch’!

Leading Dutch travel professionals pay a visit

A group of top-producing travel organisers is visiting Ireland this week, as guests of Tourism Ireland and leading Dutch tour operator Buro Scanbrit – a tour operator specialising in tours to Ireland, Britain and Scandinavia. 

Independent travel organisers – who book travel packages on behalf of their clients through tour operators like Buro Scanbrit – have become increasingly important for Dutch travellers, so the aim of this visit is to showcase this part of Ireland to the travel organisers, so that when they return home they will be even more enthusiastic and better equipped to advise their clients about holidays here. 

The group flew into Cork Airport from Amsterdam. Their itinerary – designed by Fáilte Ireland – including guided tours of Blarney Castle, the Jameson Experience in Midleton and Charles Fort, as well as a boat trip to Garnish Island. They also did the Ring of Kerry, before continuing to Kilkenny and Dublin.

Karen van der Horst, Tourism Ireland’s manager for the Netherlands, said: “We were delighted that these influential travel professionals have taken time out of their busy schedules to come and visit Ireland. There is really no substitute for being able to come here and experience what Ireland has to offer at first-hand; our aim is that when they return home, these travel organisers will be even more enthusiastic about the destination, helping to secure a greater share of their business for Ireland.

“The Netherlands is an important market for tourism to the island of Ireland and 2015 has got off to a positive start, with the most recent CSO figures showing growth of +11% for February to April from the Benelux countries, an additional 6,600 visitors compared with the same three-month period last year. Tourism Ireland is determined to ensure that tourism growth continues and we have an extensive programme of promotions under way in the Netherlands in 2015.” Dutch travel organisers visit Kinsale, Co Cork.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.