Targeting Dutch holidaymakers for Northern Ireland
A popular Dutch blogger and ‘Instagramer’, Eelco Roos, visited Northern Ireland this week, as a guest of Tourism Ireland. He was here to capture lots of great photos and share them on Instagram and Twitter, to highlight some of the many great things to see and do here to prospective holidaymakers in the Netherlands. Eelco will also share his visit through a blog posted on the website of Dutch airline KLM.
Armed with his smartphone, and following an itinerary designed by Tourism Northern Ireland, Eelco enjoyed a visit to County Down, where he stopped at Spelga Dam, Silent Valley, Annalong and Newcastle, before heading to Belfast. The next day Eelco enjoyed travelling along the Causeway Coastal Route, with stops at Glenarm, Glenariff and Cushendun. Further along the Causeway Coastal Route he photographed some of the spectacular scenery and attractions on offer including the Carrick-a-Rede rope bridge, the Giant’s Causeway and Mussenden Temple.
Karen van der Horst, Tourism Ireland’s manager in the Netherlands, said: “With over 340,000 followers, Eelco Roos is the most popular ‘Instagramer’ in the Netherlands and we are delighted he agreed to spend time in Northern Ireland capturing photos and sharing what a great place it is to visit. In addition, his blog on KLM online will be seen by 9.1 million people in the Netherlands, highlighting Northern Ireland as a wonderful holiday destination. Tourism Ireland communicates with over 127, 800 people – or potential holidaymakers – each day in the Netherlands, through Facebook and Twitter, to inspire them to come and visit.”
Eelco’s images can be seen on http://statigr.am/croyable
and will be shared by Tourism Ireland on its Facebook
page and Twitter
stream in the Netherlands.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
- In 2014, we welcomed almost 1.8 million overseas visitors to Northern Ireland, delivering revenue of about £446 million.
- Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.