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05 Jun 2015

Giant's Causeway provides backdrop for top Canadian men’s magazine

More than 400,000 Canadians will see stunning images of Northern Ireland later this year in Sharp magazine – a popular men’s lifestyle magazine in Canada, covering topics like travel, food and entertainment.

Invited here by Tourism Ireland in Toronto in conjunction with Tourism NI, the magazine crew undertook a photo-shoot at the Giant’s Causeway. The resulting eight-page fashion story will appear in an autumn edition of the popular magazine (which has about than 420,000 readers).

Of all nationalities visiting the island of Ireland, Canadians have one of the highest propensities to visit Northern Ireland, with approximately one-third of all Canadian visitors to the island doing so. Dana Welch, Tourism Ireland’s manager for Canada, said: “Canada is an important market for tourism to Northern Ireland and we are delighted that Sharp magazine chose the Causeway Coast as the location for their fashion shoot. With about 420,000 readers, it’s a wonderful opportunity to showcase the destination to a wide audience of prospective holidaymakers.”

  Canadian model Christopher Jean Henri Michaut and the production team ‘in action’ at the Giant’s Causeway, during a fashion shoot for Canadian men’s lifestyle magazine, Sharp.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2014, we welcomed almost 1.8 million overseas visitors to Northern Ireland, delivering revenue of about £446 million.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world. In 2014, attracted about 14.25 million visitors.