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26 Jun 2015

Chinese, Indian and Australian travel agents eye Northern Ireland

Winning travel agents pay a visit

Twelve top-performing travel agents from six different markets – including China, India, Australia, New Zealand, the GCC and South Africa – arrived in Northern Ireland this week and have been enjoying an action-packed visit.

Their visit is the ‘grand finale’ of Tourism Ireland’s ‘Ireland Specialists’ online training programme – which is designed for travel agents and tour operators in Australia and developing markets, to help them sell holidays to Northern Ireland and the island of Ireland. The travel agents all study six different modules on the island of Ireland, completing each module with a fun quiz. Travel agents who got full marks for each module received a special, gold certificate – and the chance to travel here.

Their action-packed itinerary, designed by Tourism NI, included Belfast, with visits to the Crumlin Road Gaol, Titanic Belfast and SS Nomadic. They have also been competing in fun challenges each day, with the overall winner set to take the title of ‘Emerald Ireland Specialist’.

Amanda Burns, Tourism Ireland’s manager Aisa, said: “As a reward for excelling in their ‘Ireland Specialists’ training, we invited this group of travel agents to come and experience some of the many great things to see and do in Northern Ireland and elsewhere on the island of Ireland. Familiarisation trips such as this are extremely important, as influential travel agents get to experience at first-hand our superb tourism offering; our aim is to enthuse the travel agents about the destination, so that when they return home they will be even better informed to advise their clients when planning and booking their holidays.

“Tourism Ireland has an extensive programme of promotions under way throughout 2015 to grow visitors from our long-haul markets to Northern Ireland; this activity includes working with key travel agents and tour operators.”

  Louise O’Mahony, Tourism Ireland (standing, left), with travel agents from six different markets – including China, India, Australia, New Zealand, the GCC and South Africa – outside the Culloden Hotel, Cultra.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2014, we welcomed almost 1.8 million overseas visitors to Northern Ireland, delivering revenue of about £446 million.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world. In 2014, attracted about 14.25 million visitors.


Previous Press Release

25 Jun 2015

Tourism Ireland briefs Visit Derry