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10 Jun 2015

Award-winning German travel bloggers honeymoon on Wild Atlantic Way

Thousands of prospective visitors to read about honeymoon of award-winning travel bloggers on Wild Atlantic Way

Thousands of people in Germany and elsewhere around the world have been reading all about Ireland and the Wild Atlantic Way, following the recent visit of German travel bloggers, Martin Merten and Carolin Steig – who decided to spend their honeymoon in Ireland and report live throughout their time here. Invited here by Tourism Ireland in Frankfurt, in conjunction with Fáilte Ireland, Martin and Carolin’s blog is called We Travel The World.

As the name of their blog suggests, Martin and Carolin travel around the world, showcasing their real-time journeys and broadcasting their stories and experiences through their writing, photos, video and social media. They decided to experience Ireland’s Wild Atlantic Way by campervan – so they could inspire their readers and followers to come and discover this part of Ireland for themselves.

In Donegal, where they began their Wild Atlantic Way honeymoon, the bloggers took the ferry from Magheroarty to Tory Island and met the King of Tory, Patsy Dan Mac Ruairí; they also visited Sliabh League. Other places on their itinerary included Croagh Patrick, Achill Island, Kylemore Abbey, Dunguaire Castle and the Cliffs of Moher.

Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “Martin and Caolin’s blog is really popular, so their decision to honeymoon here, and to write all about it, was a fantastic opportunity to create a major impression on their followers, as they explored the Wild Atlantic Way and then shared their experiences. They have been posting lots of great photos and details of their visit online – inspiring their readers to come and discover this part of Ireland for themselves. Blogs and social media are recognised as strong influencers for prospective holidaymakers and we regularly work with them in promoting the island of Ireland.”

As well as reporting on their blog, Martin and Carolin have also been tweeting (@wetraveltweet) about their time here and posting regularly to their Facebook page, where they have about 3,400 fans. 
King of Tory, Patsy Dan Mac Ruairí (centre), welcomes German travel bloggers Martin Merten (left) and Carolin Steig to Tory Island.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed an estimated 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.