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12 Jun 2015

4.5 million French TV viewers to see Northern Ireland

A French TV crew was in Northern Ireland recently, to film some of the locations featured in Game of Thrones for a weekly current affairs programme called Envoyé Special. Invited here by Tourism Ireland, the crew filmed at locations in Co Down and along the Causeway Coast. The programme will be broadcast on national TV station France 2 this summer and will be seen by more than 4.5 million viewers in France.

During their time at Castle Ward, the crew had the opportunity to immerse themselves in a Game of Thrones experience organised by ClearSky Adventure and to take part in an archery lesson at ‘Winterfell’. The TV crew also travelled along the Causeway Coastal Route, stopping at various filming locations, including the caves at Cushendun, Ballintoy ‘Pyke’ Harbour and the Giant’s Causeway. Their itinerary was devised by Tourism NI.

Monica MacLaverty, Tourism Ireland’s manager for southern Europe, said: “We were delighted to facilitate this visit by the film crew from Envoyé Special. Game of Thrones has a massive audience in France, and right around the world, and is now providing a great reason for many fans to come and visit Northern Ireland and experience for themselves the wonderful landscapes and locations featured in the series.

“TV and film are recognised as strong influencers for prospective holidaymakers and Tourism Ireland regularly works with overseas TV and production companies to facilitate the making of travel and lifestyle programmes, to get positive exposure for Northern Ireland around the world.”


  French TV Crew filming French visitors at ‘Winterfell’ Castle Ward, Strangford, Co Down.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2014, we welcomed almost 1.8 million overseas visitors to Northern Ireland, delivering revenue of about £446 million. 
  • Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.