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26 Jun 2015

1+ million people in Australia and New Zealand to read about Ireland’s Ancient East

Five top journalists from Australia and New Zealand have been visiting Ireland’s Ancient East, as guests of Tourism Ireland.

Representing a variety of travel magazines and newspapers (including The West Australian, one of Australia’s largest newspapers) – with a combined circulation of over one million – the journalists were here to discover Ireland’s newest visitor experience, Ireland’s Ancient East and, in turn, to inspire their readers to come and experience the destination for themselves.

The action-packed itinerary – designed by Fáilte Ireland – included a drive on the Cooley Peninsula and a tour of medieval Carlingford in Co Louth; visits to the Battle of the Boyne Centre, Slane Castle, the Brú na Bóinne Centre and Newgrange in Co Meath; Kilkenny Castle, the Smithwick’s Experience, a tour along Kilkenny’s Medieval Mile and Jerpoint Abbey; the Viking Triangle in Waterford; as well as the Irish National Stud and Japanese Gardens in Kildare.

Simon Gregory, Tourism Ireland’s director of markets, said: “Tourism Ireland was delighted to invite this group of influential journalists to come and discover our newest visitor experience, Ireland’s Ancient East. Fact-finding visits like this are very important; they are a really effective way for us to get positive exposure for the island of Ireland through the media in Australia and New Zealand. The publicity value of the articles these journalists will produce when they return home is fantastic – they will be read by more than one million people in both countries, encouraging them to come here and experience Ireland’s Ancient East for themselves.”

Tourism Ireland recently unveiled a new, three-year strategy to grow visitor numbers from Australia. The strategy sets out challenging and ambitious targets which will see the number of Australian visitors to the island of Ireland grow by +20%, to almost 220,000 per year, by the end of 2017. Simon Gregory said: “Building on the strong performance of recent years, and the increased number of one-stop flights via the Middle East, we have set challenging targets for the 2015-2017 period. I am confident that our new, focused strategy will deliver on the targets we have set for growth in Australian visitors, between now and 2017.”  

  Donnchadh Ó Ceallacháin, Waterford Museum of Treasures (right), welcomes journalists from Australia and New Zealand and Aoife Finnegan, Tourism Ireland (second left), to Reginald’s Tower.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed an estimated 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion.
  • Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.


 

Previous Press Release

25 Jun 2015

Tourism Ireland briefs Visit Derry