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17 Jun 2015

1+ million people to read about Dublin and Wicklow

Influential Icelandic group flies in on new WOW air service from Reykjavik

Tourism Ireland invited an influential group from Iceland to visit Dublin and Wicklow on a fact-finding visit over the weekend. The six journalists and one tour operator flew in on the inaugural WOW air service between Reykjavik and Dublin.

The journalists – including representatives of the WOW air inflight magazine, as well as various print and online publications, with a combined readership of over one million – were here to experience some of the many things to see and do in Dublin and Wicklow, so that they can inspire their readers to come and discover Ireland for themselves.

In Dublin, the group visited places like the Guinness Storehouse and Trinity College; they also enjoyed a night at the dogs at Shelbourne Park and a Dublin Bay cruise. Then it was on to Co Wicklow, where they visited Powerscourt House and Gardens and Glendalough. Their itinerary was designed by Fáilte Ireland.

Aileen Hickey, Tourism Ireland’s manager in the Nordic Region, said: “Tourism Ireland was delighted to invite this influential group to Ireland, to experience for themselves some of the many fantastic things to see and do here. Visits like this are an invaluable part of our overall promotional programme; they are a really effective way for us to get positive exposure for Ireland through the media in Iceland. The publicity value of the articles these journalists will produce when they return home is fantastic – they will reach over one million people in Iceland.

“The introduction of this new WOW air flight to Dublin is wonderful news and will expand travel options for holidaymakers from Iceland wishing to visit Ireland in 2015. We look forward to working closely with WOW air and Dublin Airport to maximise the promotion of this new route and help drive demand for the flights.”

  Icelandic journalists and tour operator at Powerscourt House and Gardens, Co Wicklow.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed an estimated 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world. In 2014, attracted about 14.25 million visitors.