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16 Jan 2015

Tourism operators ‘go Dutch’!

Tourism Ireland kicks off 2015 promotions in the Netherland

Tourism Ireland in Amsterdam kicked off its busy programme of promotions for 2015 this week – with a strong presence at Vakantiebeurs in Utrecht, the largest holiday and travel fair in the Netherlands.

Tourism Ireland is joined at Vakantiebeurs by nine tourism companies from around the island of Ireland. Attracting more than 122,000 visitors in 2014 – including leading tour operators, travel agents and travel writers, as well as many thousands of Dutch holidaymakers looking for ideas and suggestions for their next short break or holiday destination – the six-day event provides a valuable opportunity for the participating companies to showcase and sell their product and to position the island of Ireland as a ‘must see’ destination in 2015.

Karen van der Horst, Tourism Ireland’s manager for the Netherlands, said: “Vakantiebeurs is our first major promotion of 2015, providing an excellent opportunity to spread the word about all the great things to see and do in Ireland. Together with our industry partners, Tourism Ireland will continue to promote the distinctiveness of a holiday on the island of Ireland this year, the great value available and the ease of access from the Netherlands. 2014 was a good year for Dutch visitors to Ireland and Tourism Ireland will be rolling out an extensive programme of promotional activity throughout 2015 – to keep the momentum going and build on that growth. Our message for Dutch holidaymakers is that there has never been a better time to visit.”

Promoting the Wild Atlantic Way and the Causeway Coastal Route will continue to be a major focus of Tourism Ireland’s activity in the Netherlands and elsewhere around the world in 2015. This year has also been designated ID2015 (the year of Irish design), a showcase of the best of Irish design, and Tourism Ireland will highlight this special year, helping to raise the profile of Irish design and designers and show how they reflect our unique culture, helping to give us ‘stand-out’ on the world stage. Tourism Ireland will also continue to highlight ease of access from the Netherlands to the island of Ireland.

  Mícheál Ó Cíonna, Killary Fjord Boat Tours (left), with Ruairí Lehmann and Jacqueline Keogh, both Tourism Ireland, at Vakantiebeurs travel fair in the Netherlands.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world.