Targeting Canadian visitors for the island of Ireland in 2015
Four leading travel writers from Canada are visiting Ireland this week, as guests of Tourism Ireland and Air Canada Vacations.
Representing various popular print and online publications, with a combined circulation of over one million people, the journalists are here to experience some of the many things to see and do in Dublin and Wicklow – and, in turn, to inspire their readers to come and experience the destination for themselves.
The group’s itinerary – prepared by Fáilte Ireland – includes a walking tour of Dublin, a Glasnevin Cemetery tour, as well as a chance to experience the Temple Bar TradFest. The journalists are also visiting Glendalough and Powerscourt House and Gardens.
Dana Welch, Tourism Ireland’s manager for Canada, said: “Tourism Ireland was delighted to invite this group of journalists to Ireland, to experience for themselves some of the many things to see and do on a holiday here. Inviting influential media to come and experience at first-hand what’s on offer here is a key element of our publicity and PR programme; these visits are a really effective way for us to spread the good news about the island of Ireland through the media in Canada, encouraging more people to come here and experience the destination for themselves.”
The visit of these journalists will also help to highlight Air Canada rouge’s year-round, direct flight from Toronto to Dublin, as well as the Ireland programme offered by Air Canada Vacations for this spring. Dana Welch continued: “As an island destination, the importance of convenient, direct flights cannot be overstated; we know there is a proven direct correlation between access to Ireland and growth in visitor numbers. Tourism Ireland is committed to working with Air Canada rouge and Air Canada Vacations to maximise the promotion of the Toronto-Dublin service and grow visitor numbers from Canada in 2015.”
2014 was the best year ever for Irish tourism from Canada – with visitor numbers increasing by +30% over 2013. Tourism Ireland in Toronto will be pulling out all the stops this year, to keep the momentum going and ensure that success continues.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2014, we welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.