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05 Feb 2015

9+ million Americans to read extensive travel feature about Kerry

A prestigious travel magazine showcasing Kerry and Ireland hit the newsstands across the United States this month, profiling holidays here to millions of American travellers – and potential holidaymakers for the island of Ireland.

The February/March edition of National Geographic Traveler, one of the world’s most widely-read travel publications, with more than nine million readers, features a spectacular cover shot of Ross Castle in Killarney and the headline ‘Return to Ireland – A Journey Home’. Inside the magazine, there’s a wonderful eleven pages dedicated to Kerry, with some stunning photographs and great suggestions for American travellers – encouraging them to discover the “lyrical hills of county Kerry”.

The author of the article is award-winning travel writer Andrew McCarthy – who’s also a Hollywood actor (he starred in Pretty in Pink and St Elmo’s Fire).

Alison Metcalfe, Tourism Ireland’s head of North America, said: “We are delighted with the coverage in the latest edition of National Geographic Traveler, which is an excellent way of showcasing Kerry and Ireland to a large audience of potential holidaymakers. Publicity is an important element of our overall promotional programme, helping to raise awareness through the media of the many things to see and do on a holiday on the island of Ireland. 2014 was a record year for American visitors to Ireland and Tourism Ireland is rolling out an extensive programme of promotions in the United States for 2015, to keep the momentum going and build on that growth.”

2014 was the best year ever for Irish tourism from the United States, with visitor numbers increasing by +13% over 2013 – 134,000 additional American visitors during the year. Tourism Ireland in New York will be pulling out all the stops this year, to keep the momentum going and ensure that success continues. Promoting the Wild Atlantic Way and the Causeway Coastal Route will continue to be a major focus of Tourism Ireland’s activity in the United States and elsewhere around the globe in 2015; the organisation will also showcase the new Dublin Discovery Trail. This year marks 150 years since the birth of world-renowned Irish poet and Nobel laureate, WB Yeats; Tourism Ireland will promote Yeats 2015 – particularly to its ‘culturally curious’ audience. Tourism Ireland will also highlight ID2015, a showcase of the best of Irish design, raising the profile of Irish design and designers and showing how they reflect our unique culture, helping to give us ‘stand-out’ on the world stage.

  An extract from the article all about Kerry in the latest edition of National Geographic Traveler.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world.


Previous Press Release

03 Feb 2015

Pen pals – Belgian journalists visit Wicklow