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04 Dec 2015

Welcome to our world! Journalist from French newspaper Le Monde visits Northern Ireland

Millions of French to read all about Northern Ireland

Millions of people in France will be reading all about Northern Ireland over the coming months – following this week’s visit by a travel writer from one of the most important daily newspapers in France, Le Monde.

Journalist Thomas Doustaly, who was here as a guest of Tourism Ireland, will write two travel articles for Le Monde – one themed ’48 hours in Belfast’ and another profiling his journey along the Causeway Coastal Route. Le Monde has more than two million readers, and a further seven million online – or prospective holidaymakers for Northern Ireland.

Thomas’s itinerary – designed by Tourism NI – included a visit to Titanic Belfast and SS Nomadic, a bike tour around Belfast, a walk along the Van Morrison musical trail in East Belfast and a visit to the Ulster Museum. Thomas also travelled along the Causeway Coastal Route, stopping off at The Gobbins Cliff Walk, the Carrick–a-rede rope bridge, the Giant’s Causeway, as well as various locations associated with Game of Thrones.
 
Monica MacLaverty, Tourism Ireland’s Manager of Southern Europe, said: “Tourism Ireland is delighted that Le Monde journalist Thomas Doustaly took time out of his busy schedule to visit Northern Ireland. Working with influential travel and lifestyle journalists, like Thomas, is an important element of our overall promotional programme in France, helping to spread the word about what a great destination Northern Ireland is for French holidaymakers.

“The latest NISRA figures confirm that visitors from Mainland Europe to Northern Ireland increased by +14% in the first half of 2015. Tourism Ireland is determined to keep the momentum going and ensure that growth continues. We have a really extensive programme of promotions under way right now – aimed at boosting late-season travel to Northern Ireland from France and at positioning us well for 2016.”

  Le Monde journalist Thomas Doustaly (right), with Alain Kerloc’h (left) and Stevie Toman, joint proprietors of OX Belfast.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2014, we welcomed an estimated 1.8 million overseas visitors to Northern Ireland, delivering revenue of about £446 million.
  • Tourism Ireland’s international website is www.Ireland.com, 29 market sites available in ten language versions around the world, which will attract more than 16 million visitors in 2015.

 

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