Tourism Ireland has scooped a top travel award in Italy. The annual awards of the Italian Association of Travel Journalists (GIST – Gruppo Italiano Stampa Turistica) took place in Milan recently, assessing the work of 40 different tourist boards, and Tourism Ireland took the top award for ‘best digital communication’.
In their citation, GIST said: “Turismo Irlandese has been constantly improving the quality of its digital communication throughout the past year. Particular areas of excellence include the quality of the content and ideas provided to journalists through its media and consumer websites.”
Niamh Kinsella, Tourism Ireland’s manager Italy, said: “We are delighted that our digital promotional activity has been singled for this award out by the Italian Association of Travel Journalists. Tourism Ireland has been working hard to build awareness of the island of Ireland among Italian travellers. We are constantly looking at innovative and engaging ways of reaching potential holidaymakers, so we are particularly honoured to receive this award.
“Italy is an important market for tourism to the island of Ireland and 2015 looks set to be another record year for Italian visitors, with the latest CSO figures showing an increase of +25% for August to October. We are determined to ensure that growth continues. We have a busy promotional campaign under way right now – aimed at boosting late-season travel to Ireland from Italy and at positioning us well for 2016.”
Ornella Gamacchio, Tourism Ireland (third right) accepting the award for ‘best digital campaign 2015’ from the Italian Association of Travel Journalists jury, including (from left) Edoardo Stucchi, Francesca Rebonato, Sabrina Talarico (president), Stefano Passaquindici (honorary president), Aldo Bolognini Cobianchi and Donatella Luccarini.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2014, we welcomed 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion.
- Tourism Ireland’s international website is www.Ireland.com, 29 market sites available in ten language versions around the world, which will attract more than 16 million visitors in 2015.