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08 Dec 2015

Targeting luxury travellers for the island of Ireland

Tourism Ireland and partners attend International Luxury Travel Market in Cannes

Ten tourism businesses from the island of Ireland joined Tourism Ireland in Cannes, France, for this year’s International Luxury Travel Market (ILTM). ILTM is an invitation-only event for the global luxury travel industry – which was attended this year by more than 1,500 influential travel agents and decision-makers working in the luxury travel sector, as well as leading luxury travel editors and journalists, from 75 countries across the globe.

ILTM takes place each year at the Palais des Festivals in Cannes. The busy four-day event involves a programme of bespoke one-to-one appointments and networking sessions – providing a wonderful opportunity for the Irish tourism enterprises to meet, and do business with, the influential travel agents who design unique, luxury travel itineraries for high net-worth international clients.

Tourism Ireland will be highlighting a number of key themes – including the Wild Atlantic Way, Ireland’s Ancient East, Dublin, Northern Ireland’s Year of Food and Drink, as well as luxury shopping in Ireland.

Siobhán McManamy, Tourism Ireland’s Head of Co-operative Marketing, said: “Our participation at this year’s ILTM in Cannes was an excellent to showcase the superb luxury tourism product on offer right around Ireland – from our boutique hotels, castles and luxury resorts, to our rich culture and heritage, and not forgetting our world-class golf. The format of one-to-one appointments provided an excellent opportunity to meet, and network with, new and established luxury travel agents and buyers from around the world – ensuring Ireland is ‘top of mind’ for them in 2016 when recommending destinations to their clients.”

  Ronan Francis, Tourism Ireland; Garrett Power and Doireann Hicks, both The Merrion Hotel; Carol Hinch, Ballynahinch Castle Hotel; Paula Ward, Paula Ward’s Ireland; Róisín Wallace, Manor House & Irish Country Hotels; Steve Fenton, The Westin Hotel; Emer Mortell, Culloden Estate & Spa; and John Hehir, Dromoland Castle, at ILTM in Cannes.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion.
  • Tourism Ireland’s international website is www.Ireland.com, 29 market sites available in ten language versions around the world, which will attract more than 16 million visitors in 2015.