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22 Dec 2015

Ireland’s Ancient East highlighted in Tourism Ireland’s new global advertising campaign

Ireland’s Ancient East will be highlighted in a new Tourism Ireland ad campaign next year.

Tourism Ireland will kick off 2016 with the roll-out of a brand new online ad highlighting our latest tourism experience, Ireland’s Ancient East. The ad will launch in January, in the 23 markets in which Tourism Ireland has a presence – reaching millions of prospective holidaymakers worldwide. Filming for the ad took place this autumn – at Castletown House, Glendalough, Newgrange, Kilkenny Castle, Waterford city and the Rock of Cashel. As well as the online ad, a specially created Ireland’s Ancient East page will feature on Tourism Ireland’s international website,, which has attracted about 16.5 million visitors this year; and social media will also help to spread the word about this part of Ireland.

Niall Gibbons, CEO of Tourism Ireland, said: “Following a successful 2015, ambitious targets have been set again for 2016, which will see Ireland welcome 8.2 million visitors, representing growth of +4% over 2015. Early next year, we will unveil our Ireland’s Ancient East campaign around the world, which will play an important part in our extensive overseas marketing programme for 2016.”

  Brian Twomey, Tourism Ireland; Zeff Lawless, actor; Shirley Talbot, make up; cameraman Piers McGrail; and Director Stevie Russell, during filming at Castletown House for the new Ireland’s Ancient East ad.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • By the end of 2015, we will have welcomed about 9.3 million overseas visitors to the island of Ireland, delivering revenue of about €4.7 billion.
  • Tourism Ireland’s international website is, 29 market sites available in ten language versions around the world, which will attract about 16.5 million visitors in 2015.


Previous Press Release

21 Dec 2015

2+ million Australians read about Kilkenny