This is Tourism Ireland’s corporate website. 
If you are looking for information about holidays on the island of Ireland, please visit

04 Dec 2015

Belfast scoops ‘trendiest city destination’ award in Amsterdam

Belfast has been named the trendiest city for business travel in Europe, at an awards ceremony which took place in Amsterdam earlier this week.

The annual awards are organised by M!CE & Business Travel Magazine, the leading publication for the business tourism sector in the Netherlands. Beating off stiff competition from Reykjavik and Valencia, Belfast took the top prize for trendiest European city destination for business travel. The winners are decided upon by a panel of professionals from the MICE (meetings, incentives, conferences and events) sector.

Niall Gibbons, CEO of Tourism Ireland, said: “I am delighted that Belfast has been voted the trendiest city for business travel in Europe and I would like to congratulate the Visit Belfast team and our tourism industry partners in Belfast. Tourism Ireland has been working hard to build awareness of Belfast as a premier holiday and business tourism destination – in the Netherlands and elsewhere around the world. This well-deserved accolade for Belfast will help to inspire business travellers to choose Belfast and Northern Ireland; it also provides Tourism Ireland with another great hook to continue to promote the city and Northern Ireland as a ‘must see’ destination. Our message is that there has never been a better time to visit Belfast.”

  Tijn Kramer, editor-in-chief of M!CE & Business Travel Magazine, presents Laura Cronin, Tourism Ireland, with the award for Belfast, voted trendiest city for business travel in Europe.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2014, we welcomed an estimated 1.8 million overseas visitors to Northern Ireland, delivering revenue of about £446 million.
  • Tourism Ireland’s international website is, 29 market sites available in ten language versions around the world, which will attract more than 16 million visitors in 2015.


Previous Press Release

03 Dec 2015

Bell launches Tourism Ireland 2016 marketing plans