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19 Aug 2015

Yeats2015 highlighted to almost 2 million readers of The New York Times

The New York Times is the latest publication celebrating our world-renowned poet and Nobel laureate, WB Yeats. An article, written by journalist Ratha Tep, appeared in the print edition of the newspaper – which has a circulation of 1.8+ million – earlier this week, under the headline “Pulling Out All The Stops to Celebrate Yeats”.

The article was also viewed by millions more readers in the online version of The New York Times. Click here to view.

This year marks 150 years since the birth of Yeats, so Yeats2015 is a key theme for Tourism Ireland in its promotions around the world. Alison Metcalfe, Tourism Ireland’s head of North America, said: “The article in The New York Times this week was an excellent way of highlighting Yeats2015 to our ‘culturally audience’ in the United States. The events commemorating the 150th anniversary of the birth of WB Yeats provide a wonderful hook for Tourism Ireland to promote Ireland around the world. Our world-renowned literature excites many of our potential visitors who want to experience something of Ireland’s culture during their visit. We are therefore taking every opportunity to shine a spotlight on the Yeats2015 programme – leveraging the tourism benefits of the anniversary and showcasing the island of Ireland and the North West as a destination with a rich literary heritage.”

Yeats2015 features extensively in Tourism Ireland’s programme of promotions around the world this year, including through a specially-created page on its website, Ireland.com/Yeats2015, as well as on its social platforms, such as Facebook (three million fans worldwide) and Twitter (300,000+ followers). Information about Yeats has featured in e-newsletters sent to more than one million subscribers to Tourism Ireland’s databases in Great Britain, the United States, Australia, France and Germany. Tourism Ireland is also promoting the Yeats theme – including places that were of particular inspiration to him, such as Sligo, Galway and Dublin – to its international media contacts; articles about Yeats2015 have already appeared in other major publications like The Telegraph and the Wall Street Journal. Yeats2015 is also being promoted at all major overseas consumer and trade fairs this year.

 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed an estimated 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion.
  • Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.