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15 Aug 2015

Spotlight on Ireland in France

Tourism partners join Tourism Ireland at this year’s Festival Interceltique in the Breton city of Lorient

Four tourism enterprises from Ireland have joined Tourism Ireland at the Festival Interceltique, which is taking place right now in the city of Lorient in Brittany.

Now in its 45th year, the festival takes place in the heart of the city of Lorient every August, with about 200 different events and shows featuring traditional Celtic music, singing and dancing. With a huge audience of about 700,000 people coming together to celebrate Celtic music and culture, it is the ideal opportunity for Tourism Ireland in France to highlight the island of Ireland as a wonderful choice for a holiday or short break.

The Wild Atlantic Way, Causeway Coastal Route and Yeats2015 are just some of the key themes being highlighted by Tourism Ireland at this year’s Festival Interceltique.

Monica MacLaverty, Tourism Ireland’s manager of southern Europe, said: “With a huge audience of some 700,000 people coming together to celebrate Celtic music and culture, the Interceltique Festival provides an ideal platform for Tourism Ireland to continue to spread the word about the many great experiences that French holidaymakers can enjoy around the island of Ireland. Together with our tourism partners, we are extending an invitation to French people with Irish connections, or those with an affinity for Ireland, to come and visit in 2015.

“France is one of the top four markets for tourism to Ireland and it’s been the best first half ever for French visitors, with the latest CSO figures showing growth of +13% for January to June, an extra 28,700 French visitors compared with the same six-month period in 2014. Tourism Ireland is undertaking an extensive programme of promotions in France throughout 2015, to ensure that this growth continues.”
Alan and Audrey Kelly, both Castlehamilton Estate, Co Cavan; Rosemary Atangana, B&B Ireland; and Rosendo Castellanos, Tourism Ireland, at the Festival Interceltique in Lorient.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed an estimated 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion. 
  • Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.