Tourism Ireland invited the staff of a leading tour operator and travel agency from Finland, Kon-Tiki Tours, to visit Ireland.
The aim of their visit – organised in conjunction with Fáilte Ireland – was to showcase some of Ireland’s Ancient East, including Brú na Bóinne and Monasterboice, to Kon-Tiki staff members, so that when they return home they will be even more enthusiastic about Ireland and better equipped to advise their clients about holidays here.
Aileen Hickey, Tourism Ireland’s manager for the Nordic Region, said: “Tourism Ireland was delighted to invite the Kon-Tiki Tours team to come and discover some of our newest visitor experience, Ireland’s Ancient East. There really is no substitute for being able to experience what Ireland has to offer at first-hand; our aim is that when they return home, the Kon-Tiki Tours team will be even more enthusiastic about the destination, helping to secure a greater share of their business for Ireland.
“The Nordic Region is an important market for tourism to the island of Ireland and the most recent CSO figures show growth of +5% for January to June, an extra 5,100 visitors compared with the same six-month period in 2014. Tourism Ireland is undertaking an extensive programme of promotions in the Nordic Region throughout 2015, to ensure that this growth continues.”
The Kon-Tiki Tours team at Monasterboice, with Maarit Kärkkäinen, Tourism Ireland (left) and tour guide Josephine O’Keeffe (fifth left).
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2014, we welcomed an estimated 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion.
- Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.