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10 Aug 2015

European journalists ‘pull in’ at the 2015 Ulster Grand Prix

300,000+ motorsports fans to read about Northern Ireland

Writers from top motorsports magazines in France, Germany and Italy – with a combined circulation of more than 300,000 readers – were in Northern Ireland over the weekend, especially to enjoy some of the Ulster Grand Prix Bike Week and to experience what Northern Ireland has to offer their readers.

Tourism Ireland invited the journalists to travel to Northern Ireland for the races at Dundrod, as well as to enjoy a whistle-stop tour of some of our top tourist attractions, which included a Black Taxi tour of Belfast and visits to Titanic Belfast and the SS Nomadic. The writers also stopped off with Northern Ireland motorcycle legend, Phillip McCallen, at his business in Lisburn. 

The journalists’ visit was organised to take in the Ulster Grand Prix, billed as the world’s fastest road race, and will result in articles appearing in specialist magazines including Moto Revue (France), Motorrad (Germany) and Motociclismo (Italy). Tourism Ireland’s message is that Northern Ireland is a motorsports hub, with world-class racing, events and talent.

Aubrey Irwin, Tourism Ireland’s head of Northern Ireland, said: “We were delighted to invite these leading motorsport journalists to Northern Ireland, to help showcase the world-class road racing events on offer here. Tourism Ireland has an extensive programme of promotions under way this year, to highlight top sporting events and encourage more visitors to consider a holiday in Northern Ireland. Motorsports have a huge fanbase, particularly in Mainland Europe, and we are working hard to drive home the message that a holiday in Northern Ireland offers the perfect combination of great events, spectacular scenery and our unique brand of hospitality.” (standing, l-r) Marco Marini, Motociclismo (Italy); Thilo Kozik, Motorrad (Germany); and Bertrand Gold, Moto Revue (France), with (front, l-r) Aubrey Irwin, Tourism Ireland, and Phillip McCallen, during a visit to Philip McCallen’s motorcycle business in Lisburn, Co Antrim.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2014, Tourism Ireland estimates that almost 1.8 million overseas visitors came to Northern Ireland, delivering revenue of approximately £508 million.
  • Tourism Ireland’s international website is ireland.com, available in ten different language versions for 30+ markets around the world this year.

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