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26 Aug 2015

255,000 Australians read about Ireland’s Ancient East

An article showcasing Ireland’s Ancient East appeared in last weekend’s edition of The West Australian newspaper, profiling this part of Ireland to more than 255,000 readers – or potential Australian holidaymakers for Ireland.

The West Australian is a daily newspaper published in Perth and Tourism Ireland in Australia invited journalist Elle Farcic to visit Ireland in June. The resulting article appeared under the headline “A green and pleasant land” and featured great photos of places like Kilkenny Castle, Rathsallagh Country House and The Anchor Bar in Carlingford. It described the superb food on offer at Ghan House in Co Louth, the “breathtaking display of colour” of a Dublin sunset, the “old world charm” of Kilkenny, as well as the “hundreds of acres of mature rolling parkland” at Rathsallagh House.

The article also appeared in the online version of The West Australian. Click here to read.

Amanda Burns, Tourism Ireland’s manager for Australia and Asia, said: “We are delighted with the excellent coverage in The West Australian, which is an excellent way of showcasing Ireland’s Ancient East to a large audience of potential holidaymakers in Australia. Publicity is an important element of our overall promotional programme, helping to raise awareness through the Australian media of the many things to see and do on a holiday in Ireland.”

Amanda Burns continued: “Today’s CSO figures indicate that this was the best ever January to July period for visitors from Australia and developing markets, with an increase of +8.5% over the same seven-month period in 2014. Tourism Ireland is determined to ensure that growth continues and we have an extensive programme of promotions under way in Australia throughout 2015. As well as highlighting Ireland’s Ancient East, we are also promoting the Causeway Coastal Route, the Wild Atlantic Way, the new Dublin Discovery Trails and the recently opened Gobbins Coastal Path. 2015 marks 150 years since the birth of Nobel laureate, WB Yeats, and Tourism Ireland is promoting Yeats2015 – particularly to our ‘culturally curious’ audience. This year has also been designated ID2015 (the year of Irish design), a showcase of the best of Irish design.”   

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Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed 8.4 million overseas visitors to the island of Ireland, delivering revenue of €4.1 billion.
  • Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.