Tourism Ireland’s website, Ireland.com, wins top award in France
Tourism Ireland has scooped the top prize for ‘best tourist board website’ at the French hospitality industry’s ‘Les Travel d’Or’ awards.
Beating off stiff competition from 48
other destination websites, the Tourism Ireland site, Ireland.com
, was voted joint number one (with Reunion Island Tourism) for its winning appeal and content by an impressive 146,000 internet users from around France and a panel of web and travel industry experts.
This is the third time that Tourism Ireland has won a Travel d’Or award, which are considered the Oscars of the e-tourism industry in France, rewarding excellence in the digital sphere (the company also won in 2011 and 2012).
France is the fourth largest tourist market for the island of Ireland and 2014 was a record year for French visitors to Ireland. Speaking about the win, Niall Gibbons, CEO of Tourism Ireland, said: “We are very proud that our Ireland.com website has picked up this prestigious award. Given the huge part that the internet now plays in peoples’ research, planning and choice of holiday destination, it is essential that our site is as good as, or better than, those of our competitors. Winning this award for a third time highlights that we are up there with the best and I am confident that our strong online presence will continue to motivate more French people to choose the island of Ireland as a holiday destination.
“France is Ireland’s fourth largest market and 2015 has got off to a positive start, with the most recent CSO figures showing growth of +28% for the December 2014 to February 2015 period, an additional 17,000 French visitors compared with the same three-month period last year. Tourism Ireland is determined to ensure that tourism growth continues and we have an extensive programme of promotions under way in France throughout 2015.”
Ireland.com is available in ten different language versions for more than 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.
Séverine Tharreau, Tourism Ireland (left) with Cyrille Barrieu, Reunion Island Tourism, joint winners of the Travel d’Or award for best tourist board website.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2014, we welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.