easyJet winter schedule is good news for Northern Ireland tourism
Tourism Ireland warmly welcomes the announcement by easyJet that it will offer more than 500,000 seats between London and Belfast next winter, growing capacity by +30% over last winter. The airline is also adding capacity on routes to Belfast from Liverpool, Birmingham and Manchester. This increase in services will certainly help boost both leisure and business travel from the all-important GB market to Belfast and Northern Ireland.
In May, Tourism Ireland will launch a co-operative advertising campaign with easyJet in Britain – which will include print and online advertising, as well as email marketing – to help drive demand for flights to Northern Ireland in GB. Working with relevant partners like easyJet to attract new and additional direct air services, and continuing to highlight ease of access to Northern Ireland from key markets on existing routes, are major priorities for Tourism Ireland. Niall Gibbons, CEO of Tourism Ireland, said: “This announcement by easyJet is really good news for tourism. The added capacity will certainly expand travel options for GB holiday and business travellers who wish to visit Northern Ireland in the off-peak months. As part of our ongoing co-operation with key carriers and airports, Tourism Ireland will undertake advertising and other promotions with easyJet, to maximise the demand for these routes and boost tourism to Northern Ireland.
“As an island, the importance of convenient, direct, non-stop flights cannot be overstated – they are absolutely critical to achieving growth in inbound tourism. Tourism Ireland is committed to working with easyJet, Belfast International Airport and other tourism interests, through co-operative marketing, to drive demand for these flights – as we work with other carriers and partners to promote and help maintain vital routes and services to Northern Ireland.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
- Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
- In 2014, we welcomed an estimated 1.8 million overseas visitors to Northern Ireland, delivering revenue of about £508 million.
- Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.