Tourism Ireland mounts strong presence at B-Travel holiday fair in Barcelona
Tourism organisations from around the island of Ireland have joined Tourism Ireland in Spain for this year’s B-Travel fair, the largest holiday show in the Catalonia region of Spain, which takes place this weekend in Barcelona.
B-Travel – formerly SITC – attracts more than 200,000 visitors each year, including decision-makers from the English language-teaching (ELT) sector, travel writers, tour operators, travel agents and business tourism buyers, as well as many thousands of holidaymakers looking for ideas and suggestions for their next short break or holiday destination. One of the most affluent parts of Spain, Barcelona and its hinterland are the largest source of all outbound travellers from Spain – and second only to Madrid as a source of Spanish visitors for the island of Ireland.
The show was a really good platform for Tourism Ireland to highlight ease of access to the island of Ireland from this part of Spain – with direct flights from Barcelona to Dublin, Cork and Belfast (including Vueling’s new Barcelona to Belfast flight, beginning next month), as well as flights from nearby Girona to Dublin and Knock. The Wild Atlantic Way, Causeway Coastal Route, ID2015 (the year of Irish Design), Yeats 150 and the Irish Open at Royal County Down were just some of the key themes being highlighted by Tourism Ireland at this year’s B-Travel show.
Barbara Wood, Tourism Ireland’s manager in Spain, said: “2014 was the strongest year ever for visitors to Ireland from Spain and we are undertaking another busy programme of promotions throughout 2015, to keep the momentum going and build on that growth. 2015 has got off to a positive start, with the most recent CSO figures showing growth of +12% in visitor numbers from Spain, for the December 2014 to February 2015 period.
“Interest in visiting Ireland remains strong among Spaniards and our presence at B-Travel provided an excellent opportunity to spread the word about the many great experiences that Spanish holidaymakers can enjoy around the island of Ireland, including numerous events taking place this year – such as Yeats 150, ID2015 (the year of Irish design) and the Irish Open at Royal County Down.”
Jenny Armstrong, Tourism Ireland (centre), with Oscar Gutiérrez Mecias and Miriam Barrios, both Irland en español, at B-Travel in Barcelona.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2014, we welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.