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22 Apr 2015

Minister Jimmy Deenihan lends a hand to boost tourism from Scotland

Minister for Diaspora Affairs Jimmy Deenihan is in Scotland today, meeting with members of the Irish Diaspora. He met with the Tourism Ireland team in Glasgow, where he heard about Tourism Ireland’s busy programme of activity to promote the island of Ireland in Scotland this year.

Elaine Murray, Tourism Ireland’s manager in Scotland, said: “We are delighted that Minister Deenihan took the time to visit us in Glasgow today, to hear about our busy programme of activity to promote the island of Ireland this year. Promoting the Wild Atlantic Way and the Causeway Coastal Route continues to be a major focus for us in Scotland and elsewhere around the world in 2015; we are also showcasing the new Dublin Discovery Trail. This year marks 150 years since the birth of world-renowned Irish poet and Nobel laureate, WB Yeats; Tourism Ireland is promoting Yeats 2015 – particularly to our ‘culturally curious’ audience. And, this year has also been designated ID2015 (the year of Irish design), a showcase of the best of Irish design. This special year is helping raise the profile of Irish design and designers and show how they reflect our unique culture, helping to give us ‘stand-out’ on the world stage.”

  Minister Jimmy Deenihan in Glasgow with (from left) Elaine Murray, Caroline Mulligan and Linda Duncan, all Tourism Ireland.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.