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17 Apr 2015

Italian travel writers ‘jet’ into Belfast!

Tourism Ireland promoting new Jet2 flight from Rome to Belfast

A group of top travel and lifestyle journalists from Italy is visiting Northern Ireland this week, as guests of Tourism Ireland and Representing various online and print publications (including Italian Vogue), as well as a popular radio station, the journalists flew to Belfast on the new Jet2 flight from Rome.

The flight – which began earlier this month – is really good news for tourism to Northern Ireland and Tourism Ireland in Italy is taking every opportunity to highlight the new route to prospective holidaymakers. The organisation is running an advertising campaign on various radio stations in Rome right now – reaching more than 700,000 listeners each day. Online ads are also targeting millions of people on popular travel websites. Another ad campaign is in the pipeline for next month – when Tourism Ireland will work with Visit Belfast and to promote the flight.

As well as highlighting the new ease of access from Rome to Belfast, the visit of these journalists was also a fantastic opportunity for Tourism Ireland to showcase our wonderful tourism offering. Niamh Kinsella, Tourism Ireland’s manager Italy, said: “The new flight is good news indeed, expanding travel options for Italian holidaymakers wishing to visit Northern Ireland this summer. The visit by these influential Italian journalists this week is just one element of our busy programme of activity to maximise the promotion of the new service here in Italy and to help drive demand for the flight. With three direct flights from the Italian cities of Rome, Pisa and Verona to Belfast, our message for Italians is that there has never been a better time to visit Northern Ireland.”

The journalists’ itinerary, designed by Tourism NI, included visits to Titanic Belfast, SS Nomadic, St George’s Market and the Linen Hall Library. They also travelled along the Causeway Coastal Route, stopping off at various locations used in filming Games of Thrones, including Ballintoy Harbour, as well as spending time at the Giant’s Causeway and Bushmills Distillery.

Italian journalists at Titanic Belfast with Fabiana Marraccini, Tourism Ireland (seated, centre).

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2014, Tourism Ireland estimates that almost 1.8 million overseas visitors came to Northern Ireland, delivering revenue of approximately £508 million.
  • Tourism Ireland’s international website is, available in ten different language versions for 30+ markets around the world this year.

Previous Press Release

15 Apr 2015

Exploring the real Westeros