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20 Apr 2015

Huffington Post to showcase the island of Ireland in the US

Millions of Americans to see stunning images of Ireland in five new films

Readers of the travel pages of the Huffington Post in the United States will be watching fabulous footage of the island of Ireland later this year. Award-winning travel journalist and videographer Richard Bangs is visiting Ireland this week, as a guest of Tourism Ireland, to film five short online videos – to include the Wild Atlantic Way, Culinary Ireland, Yeats2015, Adventure Ireland and Northern Ireland.

These films will be posted to the travel pages of the hugely popular Huffington Post site – which attracts about 40 million visitors per month; and will also run as part of a series called “Orbitz Originals” on the website of Orbitz (online global travel company).

Footage captured here includes Co Mayo and Ashford Castle, with activities like archery and fishing on Lough Corrib; it also includes Sligo and Yeats’ grave at Drumcliffe; as well as various Game of Thrones filming locations in Northern Ireland.  

Alison Metcalfe, Tourism Ireland’s head of North America, said: “Tourism Ireland was delighted to invite award-winning journalist Richard Bangs to return to film on the island of Ireland. The publicity value of his online videos is invaluable – they will be seen by millions of potential holidaymakers on the Huffington Post and Orbitz sites, encouraging more Americans to take their vacation in Ireland in 2015.

“The United States is one of the most important markets for tourism to the island of Ireland and 2014 was a record year for American visitors to Ireland – when we welcomed more than one million visitors, spending over US$1 billion. Tourism Ireland is determined to ensure that tourism growth continues; and 2015 has got off to a positive start, with the most recent CSO figures showing growth of +7% in visitor numbers from North America for the December 2014 to February 2015 period.”


More than 80 million people across the US are seeing Tourism Ireland’s promotions this spring, including ads and holiday features for the island of Ireland. Golf and business tourism promotions, e-marketing and social media activities, consumer shows like the Philadelphia Flower Show, as well as a series of sales blitzes and workshops across the US and Canada, are keeping the island of Ireland front of mind for potential travellers. In addition, positive publicity worth more than €100 million will be generated by Tourism Ireland in the United States this year.

 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed an estimated 8.4 million overseas visitors to the island of Ireland, delivering revenue of about €4.1 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.

 

Previous Press Release

17 Apr 2015

Spanish eyes on Ireland!