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28 Apr 2015

Highlighting the rich history and heritage of the Sunny South East!

1.5 million Telegraph readers across Britain learn about Wexford, Waterford and Kilkenny

Some 1.5 million readers of The Telegraph in Britain have been reading all about the rich history and heritage of the South East.

Tourism Ireland arranged for the article – which appeared under the headline “A treasure trove of history” – to appear in the travel section of a recent edition of The Telegraph. It describes the many towns and villages of Co Wexford “that are as charming as they are fascinating”; Waterford and its “three amazing museums known as the Waterford Treasures”; as well as Kilkenny, “Ireland’s medieval capital”. It also highlights the Kilkenny Design Centre and the National Craft Gallery in the Castle Yard in Kilkenny which showcase local talent – particularly appropriate given that Tourism Ireland is placing a major focus on ID2015 and the celebration of Irish design this year.

Vanessa Markey, Tourism Ireland’s head of Great Britain, said: “Tourism Ireland is highlighting the South East as part of our busy programme of promotions in Britain this year. We are also taking every opportunity to shine a spotlight on ID2015, the year of Irish design. This special year is helping raise the profile of Irish design and designers – showing how they reflect our unique culture, helping to give us ‘stand-out’ on the world stage.

“Great Britain is the largest market for tourism to Ireland and 2015 has got off to a positive start, with the most recent CSO figures showing growth of +7.7% for the December 2014 to February 2015 period, an additional 49,200 British visitors compared with the same three-month period last year. Tourism Ireland is determined to ensure that tourism growth continues and we have an extensive programme of promotions under way across Britain in 2015.”

Article about the South East which appeared in The Telegraph in Britain.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world. In 2014, attracted about 14.25 million visitors.


Previous Press Release

27 Apr 2015

Creating business links with Germany