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15 Apr 2015

Exploring the real Westeros

5+ million Italians get a ‘behind the scenes’ look at stunning Northern Ireland locations where Game of Thrones is filmed on Sky Atlantic

Stunning images of Northern Ireland are being shown on Sky Atlantic’s new show in Italy – called Atlantic Confidential. Tourism Ireland invited a presenter and crew from the show to spend last week in Northern Ireland, visiting various locations used in filming the hit TV series Game of Thrones, as well as some of our iconic tourism sites.

Atlantic Confidential is a brand new, magazine-style programme featuring a ‘behind the scenes’ look at some of Sky Atlantic’s most popular TV shows – with news, previews, interviews and, of course, footage of the filming locations. Game of Thrones is set to appear in four episodes, giving more than five million Italian viewers an opportunity to see and hear about Northern Ireland and showcasing the beautiful locations used for filming. To coincide with the launch of series five of Game of Thrones, the first episode of Atlantic Confidential featuring Northern Ireland was broadcast last weekend.

Many iconic Game of Thrones locations were visited by the Atlantic Confidential team, as they followed an itinerary prepared by Tourism NI. They began in County Down, where they visited Tollymore Forest Park, Inch Abbey and Castle Ward, before continuing on to the Titanic Quarter in Belfast. The film crew also travelled along the Causeway Coastal Route, taking in Cairncastle, Glenarm, Cushendun, the Carrick-a-Rede Rope Bridge, the Dark Hedges and Ballintoy. The Italians also visited some of our top visitor attractions including the Giant’s Causeway, Dunluce Castle and Mussenden Temple.

Niamh Kinsella, Tourism Ireland’s manager Italy, said: “The stellar popularity of Game of Thrones is a fantastic opportunity for us to showcase Northern Ireland’s wonderful landscapes to a huge audience of potential visitors – in Italy and elsewhere around the world. Sky Atlantic has massive viewership and we were delighted that the show’s producers chose to travel ‘on location’ to see what Northern Ireland has to offer. Television and film are recognised as strong influencers for prospective holidaymakers and Tourism Ireland regularly works with TV and production companies around the world, to facilitate the making of lifestyle and travel programmes and films throughout the island of Ireland.”

Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of the destination – and media visits to Northern Ireland are a key element of that programme.

  Diego Toni, Federico Chiarini (presenter) and Luca Brovelli, from Sky Atlantic’s Italian TV show, Atlantic Confidential, during filming at Ballintoy Harbour, Co Antrim.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 5.2% of GDP in Northern Ireland and supports approximately 43,000 jobs.
  • In 2014, we welcomed an estimated 1.8 million overseas visitors to Northern Ireland, delivering revenue of about £508 million.
  • Tourism Ireland’s international website is www.Ireland.com, available in ten different language versions for over 30 individual markets around the world. In 2014, Ireland.com attracted about 14.25 million visitors.