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27 Apr 2015

Creating business links with Germany

MICE promotion targets German business travellers for Ireland

Nine Irish tourism companies travelled to Germany, to take part in a ‘Meet in Ireland’ workshop and networking event in Cologne – to highlight the island of Ireland as a world-class conference and business tourism destination.

The Irish delegation met, and did business with, 26 senior representatives of German companies involved in the MICE (meetings, incentives, conferences and events) industry, who are responsible for organising international conferences, meetings and large-scale incentive events around the world for their clients.

Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “We are delighted that these influential German business tourism buyers have taken the time to meet with our Irish tourism partners in Cologne, to hear about the superb facilities on offer right around the island of Ireland. Business tourism is an important, high yield sector and Tourism Ireland has a busy programme of promotional activity in place to grow this type of tourism in 2015.

“2014 was the strongest year ever for visitors to Ireland from Germany – and 2015 has also got off to a positive start, with the most recent CSO figures showing growth of +15% in visitor numbers from Germany for the December 2014 to February 2015 period. Tourism Ireland is determined to ensure that tourism growth continues.”

Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor.

  Taking part in the Meet in Ireland workshop and networking event in Cologne were (l-r) Letitia Wade, Fáilte Ireland; Brian Murray, Aspects of Ireland; Karen Kelly, Druids Glen Resort; Jennifer McCormack, Powerscourt Hotel; Cathy Joyce, Citywest Hotel, Conference & Event Centre; Denise Quinn, Tourism Ireland; Susan Sheahan, Clyde Court Hotel; Julia Rozenberg, Aer Lingus; Róisín Gaffney, Fáilte Ireland; Gillian Dowling, The Gibson Hotel; Melissa O’Grady, Carton House; and Rose O’Donnell, A Touch of Ireland.

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2014, we welcomed an estimated 8.6 million overseas visitors to the island of Ireland, delivering revenue of about €4.26 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world. In 2014, attracted about 14.25 million visitors.