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04 Sep 2014

Wallaby Phil Kearns lends a hand to promote the Wild Atlantic Way ‘Down Under’

Former Australian captain takes part in charity cycle and helps promote tourism to Ireland

Tourism Ireland in Sydney has enlisted the help of former Australian rugby captain and Fox Sports commentator Phil Kearns, to highlight the Wild Atlantic Way and the island of Ireland ‘down under’.

Tourism Ireland is sponsoring Wallaby Phil Kearns, to take part in the CROSS Rugby Legends Cycle. The charity cycle, organised by our own rugby legends, the Wallace brothers, kicks off in Mizen Head on Saturday (6 September) and finishes in Malin Head on the following Friday (12 September).

Phil is very excited to be participating in the cycle, as it’s for such a worthy cause. He has also kindly agreed to join Tourism Ireland in highlighting the Wild Atlantic Way in Australia, generating lots of positive publicity for the Wild Atlantic Way and Ireland, through a series of interviews on Australian television and radio and with RIDE magazine (a specialist cycling publication) – before, during and after his big cycle. His stage of the ride along the Wild Atlantic Way will be filmed and subsequently shown to hundreds of thousands of people on Fox Sports, in November, when Ireland takes on Australia at the Aviva Stadium, as part of the Autumn Internationals 2014.

Tourism Ireland also aims to target sports enthusiasts around Australia and those who plan to attend the Rugby World Cup in 2015, which will be hosted by England. Tourism Ireland is encouraging Australian rugby fans to use Ireland as an accessible hub to see the games next year, or to pop over and visit Ireland before or after the tournament.

Diane Butler, Tourism Ireland’s manager for Australia and New Zealand, said: “Tourism Ireland is delighted to be working with Phil Kearns, who is one of the most respected and popular figures in the Australian rugby family. He is really excited to be taking part in the CROSS Rugby Legends Cycle, which is for such a worthy cause. And he has also kindly agreed to use the opportunity to showcase the spectacular Wild Atlantic Way in Australia – generating lots of positive publicity about Ireland on radio and television in Australia and helping to inspire prospective holidaymakers to come and discover the destination for themselves.

“Official figures from the CSO show strong growth of +8% in visitor numbers from Australia and New Zealand for the first six months of 2014. We are determined to ensure that growth continues. Tourism Ireland is undertaking an extensive programme of promotions in Australia throughout 2014, which includes a major focus on the Wild Atlantic Way and the Causeway Coastal Route.”


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, an estimated 8 million overseas visitors visited the island of Ireland, delivering revenue of approximately €3.64 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world.