Commenting on today’s CSO figures for the first eight months of 2014, Niall Gibbons, CEO of Tourism Ireland, said: “Today’s CSO figures are very strong – confirming growth of +9.4% in overseas visitors to Ireland for the January to August period, almost 450,000 additional visitors when compared with the same eight-month period in 2013. Given that overseas tourism business accounts for almost 60% of all tourism revenue, this is good news indeed, with the increase in visitor numbers from overseas helping to boost employment around the country.
“I am delighted to report that we are seeing growth from all of our market areas around the world this year. I am particularly pleased to see visitor numbers from Great Britain, our largest market, increasing by +9% for the first eight months (171,100 additional visitors). 2014 is also set to be another record year for tourism from North America, with growth of +13% (almost 110,000 additional visitors). And it is very encouraging to see growth from Mainland Europe of +7% (126,000 additional visitors) and our long-haul markets of +15% (42,000 extra arrivals).
Niall Gibbons continued: “This was a strong performance and reflects the sentiment we are hearing from our tourism industry partners overseas and here at home. We are determined to ensure that tourism growth continues. We have a really extensive autumn campaign in full swing right now – aimed at boosting late-season travel to Ireland from around the globe and keeping this momentum going. The period September to December traditionally yields as much as 30% of our annual overseas tourism business.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.