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01 Sep 2014

Tourism Ireland leads sales mission to China

‘Team Ireland’ gets ready to ‘blitz’ Chinese cities to grow tourism

 Tourism Ireland, together with 18 tourism enterprises from the island of Ireland, is preparing to blitz three major cities in China later this month, as part of a targeted sales mission to increase the profile of Ireland among Chinese travel professionals. The organisation held a briefing today (1 September) for the tourism operators who will participate in the 2014 China sales mission.

The sales mission – which takes place 15-19 September – will target top Chinese travel agents and tour operators in the key cities of Beijing, Shanghai and Guangzhou. It has been specially designed to strengthen business links between the Irish tourism enterprises and the influential Chinese travel professionals, through a busy programme of workshops, presentations and networking events. The objective is to engage with Chinese travel trade contacts who are currently selling the island of Ireland, or who have strong potential to sell the destination – and to encourage them to extend their Ireland offering, or to include Ireland for the first time, in their 2015 brochures and programmes.

Commenting on the upcoming sales mission, Niall Gibbons, CEO of Tourism Ireland, said: “Our sales mission is a key element of our promotional programme in China, to win a greater share of the 3+ million Chinese visitors who travel to Europe each year. The sales mission will give our Irish tourism partners a platform to inform and influence the Chinese travel trade on all that Ireland has to offer and, importantly, encourage them to include Ireland in their 2015 brochures and programmes. Tourism Ireland is committed to growing Chinese visitor numbers to the island of Ireland to 50,000 per year, over the coming four years and our sales missions play a significant role in helping us achieve this target.”

Tourism Ireland’s activity in China involves establishing and building upon existing relationships with influential intermediaries, such as the travel trade, airlines and media – highlighting our natural attractions, cities, castles and proximity to Britain. The organisation last year also launched the Chinese version of to target leisure travellers living in major cities like Shanghai, Beijing and Guangzhou.


Notes To Editors

The companies taking part in the Tourism Ireland 2014 China sales mission are:

Brown Thomas
Club Travel
Doyle Collection
Eire Green International
Fermanagh Lakeland Tourism
Green Ireland International
Griffin Group
Guinness Storehouse
Manor House Hotels
Ramada Plaza Belfast
Matthews Coach Hire
The National Trust/Giant's Causeway
Limerick Travel
Titanic Belfast
Visit Belfast
Causeway Coastal Route & Glens Tourism
Stena Line
Wiiya International Ltd