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29 Sep 2014

Tourism Ireland goes on location with Channel 4’s Phil Spencer and Classic FM to promote Northern Ireland this autumn

Tourism promotion to reach 6.5 million people across Great Britain

Tourism Ireland has teamed up with Phil Spencer, co-presenter of the hit Channel 4 TV series Location Location Location, and Classic FM, in a novel promotion to showcase Northern Ireland and the island of Ireland as the ideal ‘location’ to GB holidaymakers this autumn.

As part of its autumn campaign in Great Britain, Tourism Ireland has been working with Classic FM and Phil Spencer to produce a series of new online films – including a Northern Ireland film featuring places like Belfast’s Cathedral Quarter, Titanic Belfast, Queen’s University, the Botanic Gardens, the Giant’s Causeway and the Carrick-a-rede Rope Bridge. The films are being promoted on the Classic FM website over a four-week period and are expected to reach about 6.5 million people across Great Britain. Click here to see the film.

Phil is the co-presenter of the long-running Channel 4 series Location Location Location, which has made him one of the best-known faces on British television. As well as the online videos, Phil will also promote autumn breaks to Northern Ireland, through on-air mentions on Classic FM about the many things to see and do here; and he will tweet to his 133,000 followers, from his Twitter handle @PipofftheTV.

Classic FM is the biggest classical music radio station in the world, as well as one of Britain’s largest national radio stations. Vanessa Markey, Tourism Ireland’s head of Britain, said: “This targeted promotion has been specifically designed to highlight autumn breaks in Northern Ireland and the island of Ireland and to appeal to our ‘Culturally Curious’ audience in Great Britain. These are independent, active sightseers, who are typically looking to visit new places and expand their experience by exploring landscapes, history and culture. Our promotion with Phil Spencer and Classic FM fits very well with this important demographic and is just one element of the more extensive autumn campaign that we will be rolling out very soon – all aimed at boosting late-season travel to Northern Ireland and the island Ireland from Great Britain and our other markets around the world.”


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
  • In 2013, an estimated 1.7 million overseas visitors visited Northern Ireland, delivering revenue of approximately £474 million.
  • Tourism Ireland’s international website is, which is available in ten different language versions for 30+ markets around the world this year.

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