800,000 potential visitors, in Canada and elsewhere across the world, will be reading all about the island of Ireland as a top holiday destination.
Award-winning Canadian travel bloggers, Dave Bouskill and Debra Corbeil – whose blog is called The Planet D – are visiting the island of Ireland right now, as guests of Tourism Ireland. They are here to attend the Adventure Travel World Summit, which takes place in Killarney next week.
Earlier this year, Dave and Debra spent almost two weeks here, experiencing our newest visitor attraction, the Wild Atlantic Way. This time round they are exploring Dublin, the East and South East of Ireland, as well as Northern Ireland. The intrepid travellers are blogging and tweeting their way through their action-packed programme – with an itinerary featuring everything from a Game of Thrones
archery experience in Co Down and a visit to the iconic Giant’s Causeway, to a boat trip around the Saltee Islands off the Wexford coast, a drive along the Copper Coast in Waterford and a walk through medieval Kilkenny. Their itinerary was designed by the Northern Ireland Tourist Board and by Fáilte Ireland.
Married for over 15 years, Dave and Debra travel the world, showcasing their real-time journey and broadcasting their stories and experiences through their writing, photos, video and engaging social media. Often referred to as ‘Canada’s Adventure Couple’, their blog is considered to be one of the top travel blogs in the world, with an audience of about 800,000 across their own website and social media platforms. They are also regular contributors to Canada AM
, the most watched breakfast TV show in Canada.
Tourism Ireland in Toronto invited Dave and Debra to come and experience the island of Ireland – and inspire their 800,000 readers and followers to come and discover it for themselves. Alison Metcalfe, Tourism Ireland’s head of North America, said: “Dave and Debra’s blog is hugely popular, so their visit is a fantastic opportunity to make an impression on their 800,000 online followers and readers, as they explore the island of Ireland and then share their experiences. They have been documenting their visit online, with lots of great photos of their many adventures – and inspiring their readers with lots of great reasons to come and discover Ireland.
“Tourism Ireland’s busy autumn campaign is in full swing and is specifically designed to take advantage of late booking trends. Next month, our four-day sales blitz, ‘Connect Canada II’, will target influential travel agents in western Canada, in the cities of Calgary, Edmonton and Vancouver.”
Despite global economic uncertainty in recent years, the Canadian market has performed strongly for tourism to Ireland. Visitor numbers are estimated to have grown by +28% over the period 2011 to 2013. In 2013 alone, approximately 125,000 Canadians visited the island of Ireland, spending about €91 million. Canadian visitors are highly prized as they tend to stay longer, spend more and visit more of the regions of Ireland than the average visitor.
As well as blogging about their adventures, Dave and Debra have been tweeting about their time here (@theplanetd
) using the hashtag #PlanetDIreland
; and posting regularly to their Facebook page.
Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of the island of Ireland – and visits by influential media and bloggers are a key element of that programme.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.