Selling the island of Ireland to influential Dutch tour operators
Twelve Irish tourism companies joined Tourism Ireland in Amsterdam this week, for a B2B workshop in the World Trade Center in Amsterdam.
The Ireland and Britain workshop 2014 was attended by more than 40 top Dutch tour operators, travel agents and online travel agents – all seeking to grow their business to the island of Ireland for 2015 and beyond. Consisting of a series of one-on-one meetings, as well as networking, the promotion provided an excellent platform for the participating Irish tourism companies to showcase their product and do business with the Dutch travel professionals.
Karen van der Horst, Tourism Ireland’s manager for the Netherlands, said: “This type of event provides us with an excellent opportunity to build awareness among influential Dutch tour operators and travel agents about the many great things to see and do on a holiday in Ireland and to encourage them to extend their Ireland offering, or to include Ireland for the first time, in their 2015 brochures and programmes.”
According to the latest CSO figures, Ireland experienced growth of +4% from the Benelux countries for the three-month period of May to July, when compared to the same period in 2013.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.