MICE promotion targets German business travellers for the island of Ireland
Ten business tourism enterprises from around the island of Ireland were in Germany this week, taking part in a B2B workshop and networking event in central Hamburg – organised by Tourism Ireland to highlight the island of Ireland as a world-class conference and business tourism destination.
The Irish delegation met and did business with around 40 senior representatives of German companies involved in the MICE (meetings, incentives, conferences and events) industry, who are responsible for organising international conferences, meetings and large-scale incentive events around the world for their clients.
Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “We are delighted that so many of these influential German business tourism buyers have taken the time to meet with our Irish tourism partners, to hear about some of the superb facilities on offer right around the island of Ireland. Business tourism is an important, high yield sector and Tourism Ireland has a busy programme of promotional activity in place to grow this type of tourism in 2014. Our promotions are highlighting the ease of access to Ireland from Germany, as well as the good value rates available for meetings and conferences.”
Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about 2.5 times more than the average visitor.
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.