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05 Sep 2014

International spotlight on Ireland and our unique sporting heritage

Millions of potential holidaymakers around the world to read all about our unique cultural sporting experience

Millions of people around the world will be reading all about our Gaelic games and unique cultural sporting experience – following the visit this week by travel writers from eight different countries.

Carefully selected and invited here by Tourism Ireland, the group is made up of journalists from media outlets in Brazil, Germany, Denmark, Spain, Sweden, India, New Zealand and Britain. Their itinerary has been designed by Fáilte Ireland to showcase our special national games and give the visiting journalists a flavour of the fast-paced thrill of hurling and the skill of Gaelic football.

Their packed programme will see them visit places like Torpey Hurley Workshop near Sixmilebridge and the Michael Cusack Centre in Carron, Co Clare. It includes an introductory hurling session with members of the ‘Go Gaelic’ team and a Gaelic football training session with the Dunboyne GAA Club. The ‘grand finale’ of their visit will be a trip to Croke Park and the chance to witness the spectacle of a live hurling game – at this weekend’s exciting All-Ireland hurling final between Kilkenny and Tipperary.

Niall Gibbons, CEO of Tourism Ireland, said: “Tourism Ireland was delighted to invite this group of journalists to visit Ireland this week. Our sporting traditions have an important part to play in helping prospective visitors envisage and appreciate some of the unique aspects of a holiday here in Ireland. They were very impressed by our rich and unique sporting heritage, the wide variety of things to see and do, as well as by the hospitality and friendliness of the people they met.

“Fact-finding visits like this are an important element of Tourism Ireland’s overall promotional effort; they are a really effective way for us to get positive exposure for Ireland through the international media. The publicity value of the articles these journalists will write when they return home is fantastic – they will be read by millions of potential holidaymakers, helping to encourage more people to come here and experience this part of Ireland for themselves.”
 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.