Planning your holiday? Visit our consumer website

03 Aug 2014

ITV to showcase Wild Atlantic Way to millions in Britain

Christine Bleakley to front new television series highlighting the spectacular Wild Atlantic Way to British holidaymakers

ITV will showcase the spectacular Wild Atlantic Way to millions of viewers – or potential holidaymakers – across Britain next year, in a new, six-part series presented by Northern Ireland-born television presenter and celebrity, Christine Bleakley. The series is devised by Big Mountain Productions, a Newry-based production company, and is being supported by Tourism Ireland.

Christine Bleakley commented: “It’s brilliant to be here in Ireland filming for this great new ITV series. Growing up, we always enjoyed holidaying in Donegal and Galway and drives along the stunning Atlantic coast – so, this is a dream job for me.”

The new ITV series, which is being filmed this autumn, will air in spring 2015. Supporting this series is just one element of Tourism Ireland’s extensive programme of promotions to highlight the Wild Atlantic Way around the world. The Wild Atlantic Way is being promoted by Tourism Ireland across a range of platforms including TV, print and online advertising; on Ireland.com and through social media channels; at major international consumer and trade fairs; through familiarisation visits for influential travel agents, tour operators, as well as travel and lifestyle journalists and bloggers from around the world; and through Tourism Ireland’s promotional material and brochures.

 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, an estimated 8 million overseas visitors visited the island of Ireland, delivering revenue of approximately €3.64 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.