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28 Sep 2014

French connection for Ireland

Eight Irish tourism companies joined Tourism Ireland in Paris for this year’s IFTM Top Resa.

IFTM (International French Travel Market) is the largest travel trade exhibition in France, attracting almost 30,000 visitors each year including influential tour operators and travel agents, as well as business tourism decision-makers and leading French travel media.

Finola O’Mahony, Tourism Ireland’s head of Europe, said: “Promotions like IFTM, where we talk directly to members of the French travel trade, provide us with an excellent opportunity to spread the word about the many great things to see and do on holiday in Ireland. France is an important market for tourism to the island of Ireland, delivering some 425,000 visitors in 2013. We have a really busy autumn promotional programme under way right now, to boost late season travel – targeting potential French holidaymakers for city breaks and rural holidays and highlighting what makes a holiday in Ireland unique and truly memorable.”

France is one of Ireland’s ‘top four’ markets for overseas tourism, delivering 425,000 visitors to the island of Ireland last year. Tourism Ireland’s extensive programme of promotions this autumn includes an online ad campaign highlighting Dublin and Belfast to our ‘culturally curious’ and ‘social energiser’ audience. Online ads are also running on My Little Paris (an extremely popular website), promoting city breaks to Dublin and Belfast. A number of French TV crews have been invited to film on the island of Ireland this autumn; and Tourism Ireland is also teaming up with Brittany Ferries for a ‘book early for 2015’ campaign – highlighting car touring, coach tours and family holidays to Ireland.

 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.