Five tourism enterprises from around the island of Ireland joined Tourism Ireland at Meedex – a business tourism workshop which took place this week in Paris.
At the event, the participating partners had the opportunity to meet and do business with around 150 French business tourism buyers, who are responsible for organising international conferences, meetings and large-scale incentive events around the world for their clients.
Tourism Ireland’s presence at Meedex is just one element of the organisation’s busy autumn promotional programme, which is in full swing right now. The programme aims to boost late-season travel to Ireland – from France and elsewhere around the world. The September to December period usually yields as much as 30% of Ireland’s annual overseas tourism business.
Finola O’Mahony, Tourism Ireland’s head of Europe, said: “Our presence at Meedex provided another valuable platform for Tourism Ireland and our industry partners to showcase and sell the island of Ireland and to build awareness of our world-class business and conference facilities. The superb meetings, incentive and transport infrastructure on offer, coupled with our distinctive cultural experience, means the island of Ireland is a very attractive destination for the business tourism market in France.
“Business tourism is the most lucrative form of tourism, offering significant economic benefits, and Tourism Ireland has an extensive programme of promotions under way in France this year, including several familiarisation visits for influential corporate and incentive buyers – showcasing the island of Ireland as a premier business tourism destination.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.