Targeting business travellers from France for Cork
Tourism Ireland invited eight top French business tourism buyers, as well as a journalist from a leading French business publication, on a fact-finding visit of Cork – in conjunction with Aer Lingus and Dublin-based destination management company, A Touch of Ireland.
The influential group flew into Cork Airport to find out all about the world-class facilities and accommodation on offer in this part of Ireland, as well as the great experiences business delegates can enjoy along Cork’s Wild Atlantic Way, on the sidelines of their conference or meeting. The group included a journalist writing for the specialist business tourism magazine, Tendance Nomad
, as well as senior representatives of companies involved in organising international conferences, meetings and events around the world.
The busy itinerary – designed by Fáilte Ireland – included site inspections of Actons Hotel in Kinsale, Inchydoney Island Lodge & Spa in Clonakilty and the Kingsley Hotel in Cork city. The group enjoyed a sea safari around Kinsale Harbour, a visit to Liss Ard Estate in Skibbereen, sea kayaking off Reen Pier, a special ‘Taste of West Cork’ dining experience, an evening of traditional Irish music at Raffertys@Clancy’s Bar & Restaurant in Cork city, as well as a tour of the Jameson Experience in Midleton. During their time here, the group dined at Fishy Fishy Restaurant in Kinsale, Mary Ann’s Bar & Restaurant in Castletownshend and the Farmgate Café at the English Market in Cork city.
Finola O’Mahony, Tourism Ireland’s head of Europe, said: “Tourism Ireland is delighted that these key French business tourism buyers have taken the time to visit Cork city and county, to experience for themselves some of the superb facilities on offer here. Seeing is believing – so fact-finding visits like this are an invaluable part of our overall promotional programme to build awareness of what Cork and the island of Ireland have to offer the business tourism sector in France.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.