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05 Sep 2014

Austrian travel writers ready for action

Tourism Ireland invites Austrian journalists to experience Northern Ireland

Leading journalists from Austria were invited to visit Northern Ireland this week by Tourism Ireland, to enjoy some of the many sporting activities on offer here for holidaymakers. Representing a range of travel and lifestyle publications with a combined readership of nearly four million, the journalists spent several days around the Mountains of Mourne and Strangford Lough area – experiencing the spectacular beauty, as well as the various activities available.

In addition to mountain-biking in Castlewellan Forest Park, the group went horse-riding in the Mournes and took part in ‘coasteering’ and a sea safari at Castleward and Ballyhoran, before canoeing along Strangford Lough. The journalists also enjoyed a golf lesson at Royal County Down, as well as a walk along the Granite Trail, discovering the flora and fauna of the area and enjoying the magnificent views over Dundrum Bay. Their itinerary was designed by the Northern Ireland Tourist Board.

Finola O’Mahony, Tourism Ireland’s head of Europe, said: “Tourism Ireland was delighted to invite these journalists to experience some of the many sporting activities available in this area. It was a first-time visit for all of them and they were extremely impressed by the spectacular scenery, the variety of things to do and see, as well as by the hospitality and friendliness of the people they met. Fact-finding visits like this are an important element of our publicity programme; they are a really effective way for us to get positive exposure for Northern Ireland through the media overseas, helping us to showcase the superb tourism product on offer to hundreds of thousands of potential holidaymakers.”

Tourism Ireland undertakes a busy publicity programme around the world each year to raise the profile of the destination – and media visits to Northern Ireland are a key element of that programme. In 2013, approximately 2,000 print, online or broadcast articles and stories delivered positive messages about Northern Ireland to potential visitors around the world. Tourism Ireland estimates that this exposure was worth almost £60 million.

 

Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting Northern Ireland and the island of Ireland overseas as a leading holiday destination.
  • Tourism is responsible for in excess of 4.9% of GDP in Northern Ireland and supports approximately 40,000 jobs.
  • In 2013, an estimated 1.7 million overseas visitors visited Northern Ireland, delivering revenue of approximately £474 million.
  • Tourism Ireland’s international website is ireland.com, which is available in ten different language versions for 30+ markets around the world this year.