A group of leading tour operators from the Nordic countries visited Ireland last week, as guests of Tourism Ireland and Fáilte Ireland.
Their packed itinerary included a visit to the Kilbeggan Distillery, a walking tour of Galway city and a cruise beneath the Cliffs of Moher. They enjoyed a drive along the spectacular Slea Head, stopping off at the Blasket Centre to learn about the West Kerry way of life. They also had the opportunity to meet local tourism providers, at a networking event in Tralee.
Aileen Hickey, Tourism Ireland’s manager for the Nordic Region, said: “We are delighted to bring these influential Nordic tour operators to Ireland, to sample the Wild Atlantic Way and some of our other tourism experiences and see for themselves the high standard and variety of the tourism product on offer here. Our aim is to enthuse them about the destination and ensure that when they return home they are better equipped to advise their clients about Ireland when planning and booking their holidays.”
Notes To Editors
- Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
- Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
- In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
- Tourism Ireland’s international website is www.ireland.com, available in ten different language versions for over 30 individual markets around the world.