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03 Sep 2014

‘Teeing up’ golf in Ireland – at the Deutsche Bank Championship in Boston

Golf in Ireland was in the spotlight last weekend, at the Deutsche Bank Championship at TPC Boston.

Tourism Ireland – together with partners – had a presence at the high profile tournament, in a bid to grow the number of golf holidaymakers from the United States to Ireland. Golf is a major focus for Tourism Ireland in the US and the organisation has a busy programme of promotions under way throughout 2014. Activity has included advertising on the popular Golf Channel, online on and in specialist golf publications. Influential American golf writers have also been invited to visit, to come and experience our fantastic golf for themselves.

Alison Metcalfe, Tourism Ireland’s head of North America, said: “The American golf market remains a priority for Tourism Ireland. The island of Ireland boasts some outstanding golf courses and our presence at this year’s Deutsche Bank Championship provided another excellent opportunity for Tourism Ireland, together with our partners, to showcase that superb golf offering to thousands of American golf enthusiasts. Golf is the world’s largest sports-related travel market and Tourism Ireland is working hard to drive home the message that a golfing holiday in Ireland is about much more than a round of 18 holes – the combination of our world-class golf and our unique brand of hospitality plays a key role in attracting American golfers to visit.”


Notes To Editors

  • Tourism Ireland is the organisation responsible for promoting the island of Ireland overseas as a leading holiday destination.
  • Tourism is the island of Ireland’s largest indigenous industry; responsible for in excess of 4% of GNP in the Republic of Ireland and employing approximately 200,000 people.
  • In 2013, we welcomed an estimated 8 million overseas visitors to the island of Ireland, delivering revenue of almost €4 billion. Overseas tourism business accounts for 59% of all tourism revenue.
  • Tourism Ireland’s international website is, available in ten different language versions for over 30 individual markets around the world.


Previous Press Release

01 Sep 2014

Tourism Ireland leads sales mission to China